Pamela Kruger

August 01, 2006

Women Love their Tech Toys

Women would rather buy a plasma TV than a diamond necklace, and they prefer a cool cell phone to designer shoes. That was the finding of a survey by Oxygen Network, which was reported on in an article in today's USA Today.

Oxygen surveyed women between the ages of 15 and 49 and concluded that women love their gadgets and are as tech savvy as men. That certainly is in keeping with what I see among my friends (and in my home). In fact, in my own home, I was the one who pushed for the iPod, TIVO, wireless broadband, etc. A good friend of mine is practically the tech support in her household--her kids and her husband call her to figure it out whenever one of their computers get fussy.

So how long is it going to take before television shows and movies stop depicting women as obsessed with Jimmy Choos and helpless when it comes to technology?