October 13, 2006

Madonna Adopts a Boy--and Self Promotes

By now, you'd have to be living under a rock not to have heard the news that Madonna and her husband are adopting a boy from Malawi. When Madonna's camp finally confirmed that the adoption was in progress (after denying the rumors for months), the news was also released that she is spending a few million to create an education and health center for children.

Still, there was a lot of skepticism in the media: is she doing this for publicity? Is she just jumping on the adopt-a-child from Africa bandwagon, which Angelina Jolie started? The New York Post yesterday even ran a little feature which neatly identified all of the celebrities who recently adopted from abroad.

I must say I found it all offensive...as if adopting a baby is like adding a new Prada bag to your wardrobe. How do we know what Madonna's motive is? And, does it really matter if the results are so positive--she helps raise a needy child and contributes to a desperately needy community, and perhaps inspires others to adopt too?

But then I read Madonna's blog, in which she trumpeted her adoption and in the same breath announced the release of her new novel on October 24. Clearly, the timing is more than just coincidental--it's part of a promotional plan.

Adopting an African boy (who, by the way, is not an orphan as his destitute father is still very much alive and hopes to see his son again) makes the publication of her new novel far more newsworthy. It guarantees that there will be a media frenzy just as her new novel hits bookstores.

She will let everyone know that she is devoting proceeds to her new African orphanage, which will only boost sales ( people will feel noble about buying a celeb novel with little redeeming literary value). But one can't help but feel that this poor kid is part of a massive vanity project. And that is really no cause for celebration.


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